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The Art of Listening - Free webinar

Emotionally Connecting with Your Audience

The Quorum Initiative have kindly offered us some free places to attend this webinar presented by Helen Hannan Evans. 

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Taking place on 17 November at 5pm GMT, this interactive session will explore how to better understand the motivations and pain points of the people we want to serve and how to walk in their shoes to strengthen our emotional connection with them.

Covered in the session:

  • The art of listening

  • The value of listening exercises, including overcoming the fear of asking for feedback from employees and/or customers

  • Customer and employee journey mapping

  • Developing audience personas.

Helen Hannan Evans, Co-founder and Director, The Listening People

Helen is a strategist with over 25 years’ experience in brand, marketing, communications and engagement gained at some of the world’s leading professional services firms including EY, Latham & Watkins and Towers Perrin (now Willis Towers Watson). She co-founded The Listening People in 2019 to help purposeful businesses to build their brands from the inside out, and most client engagements start with a listening exercise to get to the authentic story at the heart of the business.

Helen works with founders and leaders on programs that bring purpose to life, deliver vision and strategy, amplify brand, increase employee engagement, and grow client relationships and market share. Always striving to bring a different perspective, Helen is passionate about taking a collaborative approach to strategy development and implementation, and exploring the art of the possible.

We have a number of free spaces (normally worth $25) available on a first come first served basis. To register either visit the dedicated events page or contact us here, quoting the subject Quorum 17 November.

The event is sponsored by The Listening People - further information can be found here.